On Thursday, Bhavish Aggarwal, founder of the Ola group, announced that all of Ola Electric’s products will be available on the government-supported Open Network for Digital Commerce (ONDC).
Aggarwal shared this update in a post on the microblogging platform X. According to sources, these products will be accessible through ONDC’s buyer-side apps such as Ola Cabs, MagicPin, and Paytm.
On August 15, ET reported that Ola Cabs is rebranding to Ola Consumer to broaden its services beyond ride-hailing. The company also introduced fully automated dark stores—container-like structures designed and built in-house—which will be available to direct-to-consumer (D2C) brands and other sellers on the ONDC.
The dark stores will be capable of storing 120,000 items with automated storage and restocking, handling 7,000 to 10,000 orders per day at a rate of 60 seconds per order, according to Aggarwal. These stores are expected to be operational by the end of 2024.
Ola Consumer is collaborating with companies like ITC, Marico, and Bombay Shaving Company to provide automated storage services, which it would also make available to ONDC participants. The company also introduced Ola Pay on August 15, enabling UPI payments for groceries, meals, and rides using the Ola app.
On August 20, Ola Electric, a sister firm, received certification for production-linked incentive (PLI) benefits for two more of its vehicles, having previously obtained the same certification for two other models earlier in the year. The company leads the electric scooter market, maintaining a market share of 40–50% in recent months, competing with Bajaj, TVS, and Ather Energy.